Trace raises US$47m to develop youth sports automated camera tech

  • Trace has now raised US$64.2 million
  • Company only focuses on youth sports
  • More than 1.4 million athletes currently benefit from the technology

Automated youth sports video camera startup Trace has raised US$47 million in series C funding, allowing it to build on its technology and expand its reach into new markets.

Pelion Venture Partners led the round with Lakestar, Toba Capital, and NextGen VP also involved, bringing the total funding raised by the company to US$64.2 million.

Trace’s camera uses a wide-angle camera and sensor technology to capture the entire game on its own and then uses artificial intelligence (AI) to create personalised packages of edited highlights.

The system detects each time a player is involved and bundles this into a video package that can automatically be sent to athletes, coaches, and parents who want to analyse their game or simply relive a moment.

Trace is one of several automated camera vendors looking to help bring video analysis and recording capabilities to amateur sport and has made a conscious decision to focus on youth sports, believing there to be a significant market opportunity.

The funding raised will be used to recruit more than 100 new staff and to expand into sports beyond its current portfolio of soccer, baseball, and softball.

“We created Trace to deliver personalised moments to each player without any additional work from anyone on your team,” said David Lokshin, Trace chief executive. “We’re extremely proud to serve over 1.4 million athletes today and eliminate the barriers to capturing and editing game footage. And whether you’re looking to play in college or just getting started with a sport, Trace will keep the moments that matter most to you one click away.”

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