Partizan BC and Blocksport: Technology in service of sport and completely new way of fan engagement

One of the most successful basketball clubs in Europe with 48 trophies and most notably the European Champion trophy at the Final Four of the EuroLeague in Istanbul in 1992 is the first basketball club in the world embracing the power of blockchain technology, digitalisation, and tokenization by signing a 5-year partnership with Swiss-based Sports Tech company Blocksport. The partnership aims to develop new digital ways for fans to be more involved with the club starting with the launch of a new interactive app for fans which will see engagement and digitalization for PARTIZAN BC fans reach a new level. It will be followed by the launch and release of Partizan’s own Fan Tokens, which will be utility based, hence totally non speculative, and also NFTs which will give a global audience an opportunity to own some of the most magical moments and digital assets in Partizan’s rich history. 

With this contract, PARTIZAN BECAME FIRST BASKETBALL CLUB IN THE WORLD to fully embrace the power of blockchain technology and tokenization.

The first stage of the multi-year partnership will feature the launch of Partizan’s own Fan App to engage clubs’ fans with unique gamification features like fan voting, chats, predictions, and a fan rating system, as well as many other benefits. It will create a unique digital space for all fans and in parallel also the launch of a Fan Token and NFTs as Partizan BC closely work with Blocksport to evaluate and enter the world of blockchain technologies in the best possible way, making sure the interest of the club and the interest of the fans is at the heart of this partnership.

 DejanKijanovic, CEO at PARTZIAN BC added;

“PARTIZAN is a  basketball club with rich history and we are very proud to be the world’s first basketball club fully embracing the power of blockchain technology, digitalisation and tokenization. We are also very excited to introduce more ways for fans to be involved with their beloved club by developing our digital community through the platform that Blocksport can provide.. Matching our sport ambitions with a next-level platform for fans is important as we prepare  some very interesting way of interaction which will additionally strengthen already very strong bond The Club and The Fans

Vladimir Liulka, CEO and Co-Founder at Blocksport said:

“The partnership with the basketball giants such as Partizan BC is very important for us at Blocksport as we believe that we have found in Partizan the club with rich history, huge level of success as well as the advanced understanding what this partnership can bring to the club and their fans too. As we have recently mentioned in the global press, Blocksport is not looking for customers but partners who understand or are willing to learn to understand the nature of this opportunity, and are in it for a long haul. Our partnerships are built on empowerment, trust, and a huge value proposition for the sports industry and because of that we see huge benefits for clubs such as PARTIZAN BC and are thrilled and excited to unlock the significant digital potential for the club and their fan base too! Serbia is the hub of talent and huge potential, be it in basketball, football or tennis (and many other sports such as waterpolo, rugby, handball) and due to the successful history and the fact that many of its biggest stars ended up playing for the biggest NBA and other top European clubs, many of whom coming out of PARTIZAN BC infrastructure, we are looking forward to the next steps and the launch of Partizan’s digital assets, first their Fan App, and then Fan Tokens and NFTs. It is important to state that our tokens are non-speculative, hence we call them utility tokens, and for that reason they are only sold through our platform and official club application. Hence, no club or federation is forced to list their tokens (digital assets) at known or unknown crypto exchanges -which opens itself to all sorts of unwanted crypto traders, taking control of the future of the club’s digital currency and being at their mercy-. A listing is something that can be discussed and even executed in the future but that is never our first point of action. We are here to serve the interest of the club and its fans. Today’s clubs’ boards and senior management must do the right thing by their fans. It is ok to want to create new revenues not only to survive in today’s super challenging and highly competitive sporting environment, but also to win too. However they must choose credible and transparent partners who will help them to do so and they must do it with a high level of integrity and responsibility no matter how attractive that multi million pound cheque looks like. And we find PARTIZAN KK and its management to be exactly that. 

Vladimir Stevanovic, Blocksport Representative for the Balkans, added:

“This partnership is a milestone for Blocksport’s expansion in Serbia and the Balkans region as a whole. We have been working very hard over the past year to find the best way to introduce Blocksport to clubs who are not only the leaders in their sport but also those who are aligned with the innovation and digitalisation within the sport industry and from the first meetings with Partizan’s management, it was evident that they wanted to lead by example and they wanted to lead the way in the basketball world, not only in Serbia and the Balkans but in the world too. ”

It is very hard to sum up all playing legends whose paths crossed Partizan KK, the club whose players and coaches made a huge positive contribution and impact on the European and world basketball by being the club that has ‘produced’ the biggest number of NBA players and changed the perception the Americans used to have about European basketball. And now that same club is leading the way when it comes down to 21st century digital strategy and blockchain technology. 


PARTIZAN BC is a men’s professional basketball club based in Belgrade, Serbia. It is part of the multi-sports Belgrade-based club Partizan. The club is a founding member and shareholder of the Adriatic Basketball Association, and competes in the ABA League, the EuroCup and in the Basketball League of Serbia. Since 1945, Partizan is the holder of 21 national champion titles and also won 16 national basketball cups, 6 Adriatic championships and 1 ABA League Supercup. Partizan legends include the basketball legends such Danilovic, Divac, Paspalj, Kicanovic, Dalipagic, AleksandarĐorđević who is notable for his historic buzzer-beater in 1992 EuroLeague Final which ranks among the most famous shots in basketball history and its current coach ZeljkoObradovic, as well as some of the best in the world at the moment, such as NBA player BogdanBogdanovic. They also won 3 Korać Cups in 1978, 1979 and 1989 and participated in four Euroleague Final Fours. In September 2009, Partizan became the first and to this day the only Serbian team to play an official game against an NBA team.


Blocksport is an innovative Technology provider providing solutions for the sports industry. The blockchain- focused Sports Tech was founded in 2019 in Zug, Switzerland. Today, the company’s flagship product serves over 40 clients globally and among them top clubs including Empoli FC, Dynamo Kyiv, OHL, Metalist, Partizan BC, to name a few.

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