Sick of functioning Messenger contests that only bring in time-wasters and tire-kickers?
Kerry Fitzgibbon of Kerry Fitzgibbon Digital has made a tested contest strategy applying Manychat and Recurring Notifications (RNs) to travel additional gross sales – even just before the level of competition winner is announced!
Here’s a deep dive into this method, and the success it reached.
Overview
Kerry Fitzgibbon is an Australian-based mostly mentor, agency proprietor, and founder of worldwide sportswear brand, Marathon Lady.
As a Facebook Favored Husband or wife, Kerry has specialised in Fb marketing for 13 decades. She helps business enterprise homeowners create long-expression, sustainable, and scalable money streams utilizing Meta Systems.
She uncovered Manychat in 2016.
- $28,000 in sales
- 250% return on advertisement commit (ROAS)
- 17,300 potential customers costing just 64 cents per direct
Challenge
Kerry has experienced great achievement managing contests using Manychat, but she encountered a issue – at the time persons have entered the competition, you could only concept them the moment for free of charge inside the 24-hour window, or after outside the house of that window utilizing Just one-Time Notifications.
The option was utilizing compensated broadcasts (also identified as sponsored messages), but she also identified the success had been so different that it wasn’t a trusted alternative.
“It’s quite finicky. Sometimes the paid out broadcast would go out to all people, other times it would just sit there, $ put in, and you wouldn’t be able to arrive at your checklist,” claims Kerry. “So this was tremendous discouraging for us.”
Intention
Kerry’s contest method functions for the two established and new corporations, the two on the net and physical suppliers. She’s made use of it for clientele in a assortment of industries, which includes skilled products and services, physical merchandise, informational merchandise, MLMs, to title a several.
Working with Recurring Notifications with a contest, Kerry has helped purchasers market products and solutions at diverse selling price points, which include $50 objects as a result of to $5,000 retreats, on Messenger.
“In truth, we have been really shocked that we had been equipped to sell a $5,000 support item applying Recurring Notifications,” she adds. “Reopening that 24-hour window to send them messages has been an invaluable device for us.”
Recurring Notifications allow for companies to re-interact their buyers soon after 24 hrs of final interaction, with prior authorization, on a daily, weekly, or monthly foundation, employing Manychat’s broadcasting resource.
The Recurring Notification is broken down into 3 interaction home windows:
- Everyday over 6 month period right after opt-in (1 concept for each calendar working day)
- Weekly more than 9 month period immediately after opt-in (the moment each calendar 7 days)
- Month-to-month about 12 month period of time soon after opt-in (at the time each individual calendar month)
It’s a video game-changer for interacting with your subscribers – for no cost – soon after the original 24 hrs has handed. In addition, you can use extra than just one kind of Recurring Notification in your flows.
The strategy
Kerry runs a contest to construct her listing and then sends out messages to stimulate her subscribers to show up at her webinars. From there, she upsells members to her $1,000 solution, The Social Media Income Plan.
In the earlier, Kerry utilised email, SMS, and paid broadcasts to re-engage her subscribers, but they had different – and inconsistent – ranges of accomplishment.
So she extra Recurring Notifications into the combine at the conclusion of the funnel.
“This boosts webinar flip-up price,” clarifies Kerry. “In point, our change-up rates from individuals who choose-in through Messenger and choose-in for Recurring Notifications, are up to 80% to 90% on a totally free webinar. We’re just making way a lot more funds from creating our lists.”
For the reason that subscribers have opted into Recurring Notifications, she can continue to information them possibly day-to-day or weekly, based on what they’ve opted in for, and encourage more events – all for free of charge.
Initial, Kerry runs a Clicks-to-Messenger ad detailing the prize – a extremely appealing solution or provider and concentrating on her suitable customer, which opens up the Manychat circulation.
In the movement, Kerry collects names, email messages, and cellular phone numbers to develop a few lists with that.
“This presents us omnichannel presence, so we can converse with people in the way that they’re applied to speaking and whichever channel that they desire to talk in,” she provides. “That gives us a lot of leverage.”
Kerry also incorporates a phone to motion in her flows that encourages the viewers to both guide a get in touch with or invest in a solution in advance of the winner of the contest is declared.
“Typically with this variety of technique, people today keep out and say, ‘I’m just heading to wait to see if I gain.’ But we incentivize our qualified prospects to invest in a little something now or simply call us ahead of the close of the contest. Of study course, if they end up winning, we will credit score back again what they’ve put in currently.”
Kerry features discounted codes or a little something that’s hugely incentivized to get them to do that and provides Recurring Notifications at the conclude to notify leads of new products and solutions and drives much more profits that way.
Kerry employed this specific contest tactic for Cheese Remedy, a cheese membership box organization, who uncovered their advertisements were being acquiring much more high priced, and their email messages and SMS open fees were dwindling.
Kerry ran a Clicks-to-Messenger advert, the place 1 blessed individual could win a 12-month cheese subscription box.
Much more than 20,000 people clicked on the advert, and they captured extra than 17,750 e-mail addresses.
As a reward for moving into the opposition, Kerry presented them a 20% off coupon for a therapy box, which expired right before the contest conclude date, with 56% of prospects clicking via to order.
After that, she despatched a stick to-up message after individuals entered the contest. This information asks them to like the Facebook site and follow on Instagram for further entries.
Next, a next message is despatched that asks if they want to be notified when the winner is declared, making use of Recurring Notifications.
Equally, one more Recurring Notification decide-in asks prospects if they want to grow to be a VIP and receive weekly messages.
“That’s just just one way that we do that so we would be in a position to abide by up and get even much more product sales from below,” suggests Kerry.
The success
Kerry ran the Cheese Treatment ad for 20 days, which created 17,300 leads that submitted their complete get in touch with information (e-mail tackle and cellular phone amount), costing just 64 cents for each lead.
With the 20% low cost coupon, they manufactured $28,000 in product sales, resulting in a 250% return on ad spend (ROAS).
Subsequently, using Recurring Notifications, the enterprise built an additional $32,000, and has generated extra income due to the fact.
“In reality, the consumer fired their high-priced marketing agency and this is 1 of their most important methods to supercharge sales with Recurring Notifications,” adds Kerry.
Key takeaways
To get the most out of Recurring Notifications and turbocharge your product sales like Cheese Therapy, Kerry’s strategy incorporates these 3 factors:
- Incentivize your audience to buy ahead of the contest winner is announced. This way, you can improve income right before the grand prize is drawn.
- Use Recurring Notifications in a lot more than one way. You can use them for opting your leads into winner announcements and encouraging them to turn into a VIP subscriber to choose into weekly features.
- Never neglect your e mail and SMS lists! Make guaranteed you acquire customers’ electronic mail addresses and SMS quantities to communicate with them across several touchpoints.
Making use of Recurring Notifications with Manychat, organizations can supercharge contests and bring in additional prospects and revenue in as tiny as 20 days.
The submit How Cheese Remedy created $28,000 in gross sales and 250% ROAS in just 20 times appeared initially on Manychat Website.
