Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de power presentation of the current martech landscape as it stands at the stop of 2022 (now officially around 10,000 alternatives!), five important developments that we be expecting will form martech and advertising in 2023, and a framework for taking care of it all in what is sure to be a extremely “fluid” year in advance.
You can watch the comprehensive 60-moment session on YouTube and also down load the total 117-slide deck below.
As I shared yesterday, the initially element of our presentation confirmed the new martechmap.com web page — an interactive model of the martech landscape — that now lets you look for and filter working with data from Clearbit (approximate revenue, company dimensions, and day started) and G2 (typical ranking and quantity of critiques). We also made use of this enriched data in aggregate to review many fascinating designs across the martech business, this sort of as the dissimilarities concerning typical age, average score, average measurement, and typical adoption charge of the 49 martech groups.
I consider you are going to find the benefits of that assessment as exciting as we did. They also give some course to exactly where future entrepreneurial ventures in the space are very likely to occur.
In the second part, we did a deeper dive into five main traits that we believe that will be entrance-and-centre for most martech groups in 2023:
- Generative AI & Personalization
- Activating Cloud Info Warehouses
- Ecosystems & Communities
- No-Code In-Household Creators
- Net3 & Metaverse (while we assume this will be an anti-development in 2023)
And at last, in the 3rd component, we offered a framework for working with this tough martech atmosphere by (1) handling the hoopla curve, which seems in multiple kinds — nearly fractal-like — in each the marketplace and your internal stack and organizational abilities and (2) taking care of the journey of “productizing” marketing and advertising, from experimental jobs to standardized processes to automatic goods.
But rather than read through about it, we consider you will find it far more fun to listen to and see it directly from our recorded event:
We want to thank once again our sponsors SAS, Uptempo, Calendly, Goldcast, G2, and Clearbit. Their assistance has funded and enabled our analysis and created it doable for us to share the benefits with the martech local community at no expense to you.